(openPR) - At the recent 2010 World Cup Partnership Conference held in Johannesburg, South Africa, Dr Nikolaus Eberl revealed The IziCwe Code Innovation Program.

Based upon the innovation strategies of the legendary King Shaka, The IziCwe Code is about inspiring employees to question the tried and tested and search for new ways to deliver world-class service (Academy Press 2006, Foreword by Reuel Khoza).

In anticipation of the FIFA World Cup in 2010, large South African organisations (such as Eskom, Development Bank of Southern Africa, Metropolitan Life) are calling upon The IziCwe Code to engage their employees in Iklwa Innovation (so called after the revolutionary new weapon introduced by Emperor Shaka) and align employee commitment to President Mbeki's Brand Promise of delivering “the best World Cup ever”.

The IziCwe Code was recently critically reviewed by President Thabo Mbeki in his ‘Letter from the President’. Using “the analytical tools contained in The IziCwe Code”, the President issued the challenge to government leaders to “generate the kind of commitment that will ensure that …our government at all levels … can be trusted to honour the brand promise!”

On 22 June 2006, The IziCwe Code was introduced to the international media at the Global Leaders Summit, held in Johannesburg at the Coca-Cola Dome, sharing the platform with global leadership gurus Tom Peters, Rudy Giuliani and Michael Porter.

Dr Nikolaus Eberl and co-author Herman Schoonbee spent twelve years deciphering the internal branding strategies of Emperor Shaka and developing the Iklwa Innovation Program for corporate brands.

Dr Nikolaus holds a PhD from the University of Berlin and is the author of The Seven Secrets of IziCwe: Conquer Life!, a uniquely South African Life Skills Program and “a must for anyone who wants to overcome career and personal challenges!” (The Business Day). Herman Schoonbee is an international expert on the drivers of Employee Commitment and has conducted more than five years of research on the subject of Internal Branding™.

Dr Nikolaus Eberl
Chairman: IziCwe Academy
Internal Branding™ Division
Tel: 27 (0) 83 270 6008 / 09 / 10
Direct: 27 (0) 83 270 6011
Fax: 27 (0) 86 683 2696
Email: nikolaus@internal-branding.net
Web: www.internal-branding.net

IziCwe Academy is the global leader in Internal Branding Advisory Services. Based upon twelve years of global research, IziCwe Academy has assimilated best global practices in Internal Branding to assist coporate organisations to align employee commitment to their brand promise and motivate employees to engage in soft innovation.