(openPR) - Throughout the recent recession, DMC Software, leading Sage Business Partner, have described Customer Relationship Management (CRM) as the essential business tool to survive in a difficult economic climate. As the green shoots of recovery begin to show, CRM comes into its own as businesses head towards strong economic recovery and DMC demonstrate how it can be successfully employed.

Mike Ramsay, managing director of DMC Software said, “CRM for many businesses during the recession has been the difference between success and failure. At DMC we have a strong focus on customer service and without our CRM solution the high level of customer service we provide would be drastically reduced. CRM is what has given our business the strength to grow during the recession, defying the economic trend, because we had the tools in place to acquire and retain clients.

“The economic crash has shaped buying behaviour and many buyers now place customer service higher on their agenda than ever before. CRM solutions are key to providing a high level of customer service providing businesses with a competitive advantage moving forward.”

CRM software, when implemented correctly, provides a single location for all customer centric data to be stored. Sage SalesLogix CRM is the world’s leading CRM solution that enables users to stay competitive while safeguarding customer retention. SalesLogix has been designed to support the entire business in making more profitable business relationships, with three modules for sales, marketing and customer service functions.

Sage SalesLogix is an extremely powerful solution which offers great opportunities for further development to meet individual business requirements. Existing business processes can be streamlined and automated through introducing SalesLogix, allowing resources to be utilised to better effect, freeing time to be spent attending to more important aspects of business.

About DMC

DMC Software offers a host of software solutions to support the Customer Relationship Management (CRM) and Accounts functions within a business. In addition to this they offer high quality professional services, including development, training and technical support, ensuring businesses are provided with a solution that will increase efficiency and profitability.

For more information on any of the products available from DMC Software visit www.dmcsoftware.co.uk, email info@dmcsoftware.co.uk or FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

Jade Dixon-Winters
Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, PE2 6QR