(openPR) - (Pittsburgh, PA) Scenic View Cabins and Lodges in the Laurel Highlands, formerly Penn Scenic View, has undergone a name change and complete rebranding to better signify its offerings and location, as well as modernize its identity.

As part of a marketing audit conducted by Virtual Edge Collaborative, Pittsburgh’s first and only virtual marketing firm (www.virtualedgeonline.com), it was concluded that the long-time lodging and events destination needed be more appropriately positioned in the marketplace. Inclusive in a larger marketing plan initiative, Virtual Edge Collaborative helped rename and rebrand Penn Scenic View to become Scenic View Cabins and Lodges in the Laurel Highlands. The goal was to clearly present Scenic View as a venue in the Laurel Highlands that offers first-class, but affordable, cabin and lodge rentals for both overnight stay and events purposes. In addition to providing accommodations, the property is also ideal and fully equipped for weddings, reunions, family occasions and corporate outings/retreats. The components of this rebranding included a new name, logo and stationery system. The logo showcases a large lookout tower, which was sketched and colorized based on the actual lookout tower that sits prominently on the property overlooking the Rockwood, Pennsylvania valley. Additionally, a new capabilities brochure, website, postcard and other marketing materials are also being created by Virtual Edge Collaborative for Scenic View in the coming months for added support.

“We have wanted to do this for a long time. We are excited to reveal our new name and look to our customers, staff and the general public. We think it really achieves everything we are about,” said Stephen Varga, Chairman of the Board, Scenic View Cabins and Lodges in the Laurel Highlands.

About Scenic View:
Scenic View is a 180-acre lodging and events destination located in the Laurel Highlands, just minutes from Pittsburgh’s two major ski resorts and vacation spots, (Seven Springs and Hidden Valley). The property is surrounded by natural beauty in a serene setting in Rockwood, PA, a borough of Somerset County. Among its many attributes are breathtaking panoramic views/private lake, clean and spacious lodging accommodations, ample special events facilities, close proximity to a host of activities and attractions and a value that is unmatched to any comparable local destination. For more information, please call 412.231.2979 (ext. 103) or email sevans@scenicviewpa.com.

Gregg Gantwarg
President + CEO
Virtual Edge Collaborative
9205 Christopher Wren Dr.
Wexford, PA 15090
724.766.1040
gregg@virtualedgeonline.com