(openPR) - Los Angeles/ Rottendorf, June 1, 2006
Europe’s top selling artist Anastacia and the fashion company s.Oliver are jointly placing a fashion line on the market: "Anastacia by s.Oliver". The collection for women is appealing for its special details across all product groups and was created through the collaboration of Anastacia and an international team of s.Oliver designers working exclusively for her. On August 17, 2006 the collection will be on sale in the shops.
With her unique voice and her characteristic blend of soul, pop and rock, Anastacia moves and thrills millions of people all over the world. Her albums have already been awarded platinum twenty-four times and she has received all the most important music prizes. Anastacia is a power woman, very sexy and she also expresses that in her look.
Anastacia has always dreamt of creating a fashion line of her own. “I have had the idea of designing my own collection for a long time, but waited for the right partner. s.Oliver came along just at the right time. We got to know each other and found that we not only harmonize well together as a brand, but also have the same ideas about the look of 'Anastacia by s.Oliver'. There are many points that need to be considered when designing a collection: What trends are in, what colors, what fabrics, what styles … That is why I am happy that my work with the s.Oliver design team is going so well and that we are implementing these themes together. For example, I think it is also very important that my clothes can be worn in different sizes."
Thomas Steinhart, Managing Director of s.Oliver Group: “We at s.Oliver are naturally very proud to be working together with Anastacia. The thing that is fascinating about her is the way she puts her whole effort into the collection and works out the details with the team. She is a power woman and tackles the job with all her heart."
s.Oliver – A Company Profile
A brief summary of its history
The success story of s.Oliver Bernd Freier GmbH & Co. KG began in 1969 with the opening of the first retail outlet in Würzburg by its founder and owner Bernd Freier.
Within a few decades, the company had developed into one of the leading fashion manufacturers in Germany and Europe, offering fashion and lifestyle products for the whole family. Overall brand sales, including licenses, of the group operating in more than 30 countries have in the meantime climbed to euro 778 million (in 2004), which means they have more than tripled since 1995. Altogether, the company currently has 49 mega stores under own management, some 240 stores run together with partners and is represented in 1,000 shops and on 1,330 sales stands.
s.Oliver means first and foremost fashion and lifestyle. In addition to its ten brands and segments ranging from s.Oliver Baby to the premium brands s.Oliver Selection women and s.Oliver Selection men and their accessories, the s.Oliver Group also sells seven lifestyle lines that are created in collaboration with license partners. The successful independent subsidiary comma also belongs to the Group.
What are the success factors? Apart from a stringent brand management based on distinctive image positioning – the guarantee for being well known and well liked – it is the ability to identify current trends and translate them into commercial products in the shortest possible time. It is the quickness and professionalism, with which more than twelve collections per brand and segment are offered every year in a perfect fit, excellent quality and unbeatable cost/benefit ratio. And it is also the possibility of handling up to 350,000 items per day in one of the most advanced logistics centres in Europe located at the company headquarters in Rottendorf. And last but not least it is the team spirit and unconventional corporate culture of its workforce totalling 2,350 employees that accounts for the success of the s.Oliver Group.
Members of the management team
- Bernd Freier, owner, Managing Director: Product and Marketing
- Werner Reuß, Managing Director: Human Resources and Administration
- Michael Simon, Managing Director: Wholesale Sales, IT, Logistics, Global Sourcing, Legal Affairs, Project Management and Organisation
- Andreas Kromer, Managing Director: Retail, Franchise, Online Shop
- Thomas Steinhart, Managing Director: Finance, Controlling, Tax
Number of stores
Own shops: 49
Franchise shops: 240
Number of PoS
Shops: 1,000
Sales stands: 1,330
Brief description of the various collections
s.Oliver Selection men (1995) / s.Oliver Selection women (1996)
s.Oliver Casual men (1975) / s.Oliver Casual women (1975)
QS by s.Oliver male (2004) / QS by s.Oliver female (1993)
Anastacia by s.Oliver (starting in August 2006)
s.Oliver Junior (1987)
s.Oliver Accessories (1997)
comma (2002)
Licences
s.Oliver shoes, s.Oliver socks, s.Oliver eyewear, s.Oliver fragrances, s.Oliver homewear, s.Oliver time and jewel, s.Oliver umbrellas
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