(openPR) - To promote the brandnew, trendsetting collection of FUNKsunglasses for summer 2007, the first ever campaign based on “User Generated and Personalized Content” was invented: For the first time ever, future FUNKsunglasses wearers have the opportunity to experiment with the collection in an entertaining way – all they need is a mobile phone! (2G, 2,5G or 3G)

The Mobile Web campaign will be launched in Gofresh´s “itsmy.com” community ( mobile.itsmy.com ), a free of charge mobile only community reachable through the mobile internet (GPRS/UMTS) with active users from more than 80 countries. Community members have the choice to pick up a character and match it with legendary sunglass styles (from FUNK) like King Arthur, Booty, I-die 4U or with the very rare “Mask limited”, worn by Busta Rhymes in one of his videos. To make the experience even more interesting: from the beginning of august users have the possibility to use personal pictures uploaded on their itsmy.com accounts in the FUNKsunglasses designer, giving them the opportunity to check out digitally the best suited style on their mobile phones before buying!

„Given that FUNKsunglasses is one of the most individual sunglass brands in the world, this absolutely new and one of a kind campaign is the perfect marketing platform for our brand”, says Dieter Funk, CEO and founder of FUNKsunglasses.

The pictures created by the sunglass fans can be fitted with an individual text and can then be used as wallpapers, published in the community gallery or can be send to friends all over the world as an MMS greeting! “With these functionalities we can guarantee the maximum of coverage”, says Vince Staybl, CEO of GOFRESH, and continues: “With this campaign mobile marketing is newly invented!”

The campaign is optimised for more than 2500 mobile phones and display sizes and can be found at mobile.itsmy.com (mobiles only!) for the next 2 month.

About:
GOFRESH (Munich, London, Madrid) develops, produces and distributes Europe's leading "User Generated Mobile Content" platform, including the largest "User Personalized Content" database with more than 100.000 GOFRESH - exclusive Mobile Entertainment content items. GOFRESH´s mobile community “itsmy.com” (social networking, blog, chat, audio, video) is one of the fastest growing mobile web communities worldwide.

PR Kontakt:
GOFRESH GmbH // itsmy.com
Lilienstrasse 7 – D – 81669 München
Tel: +49 89 45867 502
Online: www.gofresh.de
Mobile WEB: mobile.itsmy.com (mobile phones only)
Email: presse@gofresh.de