(openPR) - Winner to be Announced During an LA Auto Show Press Conference on Dec. 3

LOS ANGELES – Oct. 7, 2009 – Green Car Journal announced today its five finalists for the 2010 Green Car of the Year®, including the Audi A3 TDI, Honda Insight, Mercury Milan Hybrid, Toyota Prius, and Volkswagen Golf TDI. For the fifth consecutive year, this prestigious award will be announced during a press conference at the Los Angeles Auto Show press days, Dec. 3.

The Green Car of the Year® award is a program that honors environmental leadership in the automobile field and recognizes vehicles that are readily available to consumers during the award year. Green Car Journal editors perform an exhaustive review of vehicle models to identify the five finalists. The winner is ultimately decided by jurors such as Jay Leno, Jean-Michel Cousteau, Carroll Shelby, and the Sierra Club’s Carl Pope, along with Green Car Journal editors.

”We’re seeing the trend for ‘green’ cars emerging at all levels, from entry-level cars to luxury models, and even performance cars and SUVs/crossovers,” said Ron Cogan, editor and publisher of the Green Car Journal and editor of GreenCar.com. “Plus, an array of technologies and fuels as well as strategies like lightweighting and reducing rolling resistance are being applied to the challenge. Greater choice provides buyers a personal stake in lessening environmental impact, and that’s important.”

This year’s finalists reflect this diversity. For the first time an Audi makes the final five with its sporty A3 TDI clean diesel. Volkswagen’s new Golf TDI shows an expanding focus on clean diesel technology in the VW lineup. The Insight is a completely new hybrid sedan for Honda and the 2010 Toyota Prius is a totally redesigned, third generation version of this popular hybrid model. The Milan Hybrid is Mercury’s application of its advanced-hybrid technology in an upscale mid-size sedan.

About Green Car of the Year®
The GCOY award is an important part of Green Car Journal’s mission to showcase environmental progress in the auto industry. Since 1992, Green Car Journal has focused on the intersection of automobiles, energy, and environment, first with an industry newsletter and then with an award-winning auto enthusiast magazine. Today, the magazine is considered the premier source of information on high fuel efficiency, low emission, advanced technology, and alternative fuel vehicles. Subscription information, along with a downloadable sample issue, can be found at GCJUSA.com. Green Car of the Year® is a registered trademark of Green Car Journal and RJ Cogan Specialty Publications Group, Inc.

Antonia Stahl M.A. - Public Relations
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media@LAautoshow.co.ulk

About the Los Angeles Auto Show

The 2009 Los Angeles Auto Show will be held on Dec. 2-3 for press and Dec. 4-13 for the public. Media registration is now open. This year, the Organisation Internationale des Constructeurs d’Automobiles (OICA), the world automobile trade association, has officially named the Los Angeles Auto Show as one of its sanctioned international exhibitions. For more information, please visit laautoshow.com.