Press release
Protein Powder Market 2024 -2033: Global Outlook, Industry Share, Business Growth And Major Players
Protein Powder Market
The protein powder market size is expected to see strong growth in the next few years. It will grow to $36.3 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to increasing health consciousness, aging population, rising disposable income, customization and personalization, digital health and fitness platforms. Major trends in the forecast period include plant-based dominance, functional ingredients, clean label and transparency, personalization and customization, cognitive and mental health considerations.
Market Overview -
Protein powder refers to dietary supplements that contain a high percentage of protein that is made from animal foods like milk and eggs or plant sources. They are used to build muscle and repair tissue.
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The Surge In Fitness Enthusiasts Ignites The Protein Powder Market
A rising number of fitness enthusiasts is expected to propel the protein powder market going forward. Fitness enthusiasts are people who are committed to their physical well-being and who care about their food, viewing it as a vital component of their overall well-being. Fitness enthusiasts use protein powder to aid weight loss and help tone their muscles, thus, an increase in fitness enthusiasts will propel market growth. For instance, according to the 2022 IHRSA Health Club Consumer Report shared by the International Health, Racquet & Sportsclub Association, a US-based global community of health and fitness professionals, in 2022, more than 1 out of 5 Americans belonged to a health club or fitness studio, reaching 66.5 million consumers with a growth rate of 3.6%. Therefore, the rising number of fitness enthusiasts is driving the growth of the protein powder market.
Competitive Landscape -
Major companies operating in the protein powder market report are NutraBio, Amway Corp., Abbott Laboratories, Glanbia Plc., Herbalife International of America Inc., Vitaco Health Limited, ABH Pharma Inc., GSK Plc., Makers Nutrituion LLC, GNC Holdings LLC, Atlantic Multipower UK Limited, Melaleuca Inc., Dalblads Nutrition AB, BPI Sports LLC, MusclePharm Corporation, CytoSport Inc., NOW Foods, Hilmar Ingredients, Arla Foods Ingredients, ADM (Archer Daniels Midland Company), HF Series, Nature's Best, Kerry Group, NOW Foods, Isopure, Dymatize Nutrition, Omega Protein Corporation, Jarrow Formulas, Optimum Nutrition, Vega .
Dymatize Enterprises Unveils Revolutionary Vegan Protein Powder In A Dynamic Market Move
Product innovations have emerged as a key trend gaining popularity in the protein powder market. Major companies operating in the protein powder market are focused on developing new innovative solutions to strengthen their position in the market. For instance, in July 2022, Dymatize Enterprises LLC, a US-based provider of a variety of nutritional and bodybuilding supplements, launched the Dymatize Complete Plant Protein, a new and unique vegan plant-based protein powder. It is uniquely designed with a complete amino acid profile and performance protein blend from five plant sources that support the muscles and help the body recover. It is a lactose-free powder that easily mixes in water or milk alternatives and offers 25 grams of complete protein with 160 calories.
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Key Segments -
The protein powder market covered in this report is segmented -
1) By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
2) By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
3) By Sources: Plant Sources, Animal Sources
4) By Distribution Channel: Nutrition Stores, Supermarkets, Chemists, Online, Other Channels
5) By End Use: Dietary Supplements, Food and Beverages, Pharmaceuticals, Other Uses
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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